Mamima

Mamima started out with accessories for customising children’s high chairs and gradually expanded its catalogue into feeding, toys and barefoot shoes. The growing number of products, variants and brands meant a very varied range had to be organised without making buying more complicated.

The challenge was to build a shop that could present products with many options, make it easy to browse by category and size, and stay clear on both desktop and mobile.

We built an online shop with navigation by category, brand and product type, catalogue filters, variants, promotions, reviews and detailed product pages. It adapts to mobile and handles purchases with many combinations of size, colour or model.

We also added a dedicated configurator for customising high chairs, where users can combine finishes and accessories, along with marketing tools such as abandoned basket recovery, newsletters and an affiliate programme.

The shop runs on WooCommerce, adapted to a catalogue with many variants, promotions and product combinations. We custom-built the high chair configurator, with its own interface that can show many combinations of finishes and accessories while staying clear. Navigation and filters were also designed for mobile, where size, colour or model have to be chosen in a small space.