Instituto Castanera

The Instituto de Oftalmología Castanera, founded in 1954, covers the main specialities of eye surgery. It needed a website that conveyed the same trust as its clinic.

The challenge was to organise a large number of treatments, specialists and medical content without complicating navigation, so that each patient could quickly find what they were looking for and book an appointment.

We designed and built a new corporate website organised around what patients look for. We grouped treatments and conditions by speciality, created profiles for the medical team and pages that combine explanations, video content and links to book an appointment.

The blog expands on the medical information, and the button to book an appointment stays visible while browsing, on mobile too. That button opens a dedicated application that only shows available times and saves the appointment directly in the clinic’s management system.

WordPress lets the Instituto team maintain treatments, specialists and articles themselves within a shared structure.

On that base we designed our own interface, without templates, with reusable components for the different specialities and a clear separation between medical information and actions such as booking an appointment.

Online booking is a separate application, built in Laravel and connected to the Instituto’s practice management software. It checks real availability, shows patients only the free times and records the appointment there, without anyone having to enter it by hand.